COPYWRITING
- Coordinated page content with multiple stakeholders
- Collaborated with the Social Media team
- Prepared marketing e-mail, billboards, print ads and more for the Regional Team
- Developed content for Alumni Association
JackPuppies.co
MARICOPA, ARIZONA 2014-PRESENT
Internet Marketing Specialist
Wrote all copy
Optimized all pages for search results
Shot and edited all photographic images
Monetized with related product links
Secured domain name
Designed with Website Builder
Maintain website
Apollo Group, Inc.
PHOENIX, ARIZONA 2008-2010
Marketing Copywriter
- Wrote and edited copy for phoenix.edu and other company websites including:
- Localization
- Branding
- Search Engine Optimization
- Content Updates
Layla's Dog Emporium
LAS VEGAS, NEVADA MAY 2016
Marketing Copywriter
Bid on and won a contract at Upwork.com for a remote copywriting contract
Wrote product descriptions for 48 products for laylaspetemporium.com based on the voice and style requested
Ascend Learning
Chandler, ARIZONA
March to AUGUST 2017
Marketing Copywriter
- Support new version product launch for NASM CPT with copy for all related deliverables including a series of promo emails, copy for a website refresh on pages including informational and shopping cart descriptions, internal announcements and more
- Daily email marketing pieces for AFAA leads and existing customers using data and best practices to drive open rates with quality subject lines, calls to action to drive click-through rates and more.
- Refresh, update and create various landing pages for afaa.com
- Create content for afaa.com to make the home page more user friendly on mobile
- Integrated campaigns with print and digital deliverables for co-branded events with AFAA and NASM and various partners including Zumba
- Contribute to NASM and AFAA brand updates 2017
- Compose multiple updates for nasm.org including homepage rotators, and refreshes of product pages as needed